Gucci v. Guess
Gucci America, Inc. v. Guess?, Inc. · 2012 · S.D.N.Y.
What happened
A long-running dispute over interlocking-G designs, stripe patterns and a script logo across footwear and accessories, litigated in several countries with mixed outcomes.
The money
Gucci sought over $200 million and was awarded roughly $4.7 million.
Reported figures in trademark cases frequently conflate what was sought, what a jury awarded, what survived appeal, and what was actually paid — which is often confidential. Confirm against the docket or a primary source before relying on this number.
What it means for your business
The gap between what was demanded and what was awarded is the point. Litigation is expensive, slow and unpredictable even when you largely win — which is the argument for clearing a mark before launch rather than fighting over it after.