Harley-Davidson v. SunFrog
H-D U.S.A., LLC v. SunFrog, LLC · 2018 · E.D. Wis.
What happened
A print-on-demand platform allowed users to upload and sell designs using Harley-Davidson marks. The court found the platform liable rather than treating it as a neutral intermediary.
The money
The court awarded roughly $19.2 million.
Reported figures in trademark cases frequently conflate what was sought, what a jury awarded, what survived appeal, and what was actually paid — which is often confidential. Confirm against the docket or a primary source before relying on this number.
What it means for your business
If your business model lets users apply artwork to products, you may own the infringement they commit. "A user uploaded it" has repeatedly failed as a defence for print-on-demand operators.