Hermès v. Rothschild (MetaBirkins)
Hermès International v. Mason Rothschild · 2023 · S.D.N.Y.
What happened
An artist sold NFTs depicting fur-covered Birkin bags under the name "MetaBirkins". A jury rejected the argument that the First Amendment shielded the use.
The money
A jury awarded Hermès approximately $133,000.
Reported figures in trademark cases frequently conflate what was sought, what a jury awarded, what survived appeal, and what was actually paid — which is often confidential. Confirm against the docket or a primary source before relying on this number.
What it means for your business
Digital goods are goods. Calling a project art, or building it on a blockchain, does not create a zone where established marks stop applying.