Iancu v. Brunetti
Iancu v. Brunetti · 2019 · Supreme Court of the United States
What happened
The Court struck down the bar on registering "immoral or scandalous" marks on First Amendment grounds.
The money
No reliable public figure. This dispute matters for the rule it settled rather than for a damages number, and many trademark matters resolve on confidential terms.
What it means for your business
The scandalousness bar is gone, but the other absolute bars — deceptiveness, government insignia, a living person's name without consent — very much remain.