Levi Strauss v. Abercrombie & Fitch
Levi Strauss & Co. v. Abercrombie & Fitch Trading Co. · 2011 · 9th Cir.
What happened
Levi's asserted its arcuate stitching design on rear pockets against a differently shaped stitching design, litigating both infringement and dilution theories.
The money
No reliable public figure. This dispute matters for the rule it settled rather than for a damages number, and many trademark matters resolve on confidential terms.
What it means for your business
Small, repeated design details can be valuable registered property. In apparel especially, stitching, tags and pocket shapes are often registered — inspect a competitor's registrations, not just their name.