Louis Vuitton v. My Other Bag
Louis Vuitton Malletier, S.A.S. v. My Other Bag, Inc. · 2016 · S.D.N.Y. / 2d Cir.
What happened
A canvas tote printed with a cartoon of a Louis Vuitton bag alongside the words "My Other Bag" was held to be a successful parody and not infringing or dilutive.
The money
No reliable public figure. This dispute matters for the rule it settled rather than for a damages number, and many trademark matters resolve on confidential terms.
What it means for your business
Parody can succeed where the joke is clearly *about* the brand and nobody could think the brand made it. Compare Jack Daniel's: the difference is whether the borrowed brand is being used as your own trademark.