Nike v. StockX
Nike, Inc. v. StockX LLC · 2022 · S.D.N.Y.
What happened
Nike sued over NFTs tied to physical sneakers, raising questions about resale, authentication and the first-sale doctrine in a digital context.
The money
No reliable public figure. This dispute matters for the rule it settled rather than for a damages number, and many trademark matters resolve on confidential terms.
What it means for your business
Reselling genuine goods is generally permitted, but creating new branded digital products referencing them is a different question. If your model touches resale plus tokenisation, get advice before launch.