Trademark Class 28: Toys and sporting goods
Games, toys, gymnastic and sporting articles, and decorations for Christmas trees.
What class 28 covers
Class 28 is one of the 45 international classes used by the USPTO and most trademark offices worldwide, under the Nice Classification. Classes 1 to 34 cover goods — physical products — and classes 35 to 45 cover services. Class 28 is a goods class.
You register a mark for particular goods or services, not in the abstract. That is why the same word can be owned by unrelated businesses in different classes, and why picking the right class matters as much as picking the right name.
Typically included in class 28
- Toys and playthings
- Board games and puzzles
- Video game controllers and consoles (hardware)
- Sporting equipment
- Fitness and gym apparatus
- Fishing tackle
- Christmas decorations
Business types that usually file here
- Toy companies
- Board game publishers
- Sporting goods brands
- Fitness equipment makers
- Outdoor recreation companies
- Hobby and model makers
Notable brands operating in class 28
Companies whose goods or services fall wholly or partly within this class. This is a list of well-known names in the space, not a ranking — there is no authoritative public measure of trademark "size", and most of these businesses hold registrations across several classes rather than this one alone.
- Mattel
- Hasbro
- LEGO
- Bandai Namco
- Nintendo
- Peloton
- Callaway
- Acushnet (Titleist)
- Topgolf
- Brunswick
- Vista Outdoor
- Escalade
- Johnson Outdoors
- YETI
- Wilson
- Spalding
- Rawlings
- Easton
- Franklin Sports
- Jakks Pacific
- Funko
- Ravensburger
- Melissa & Doug
- Radio Flyer
- Bowflex
Choosing the right class
Three mistakes cost applicants the most in this area:
- Filing in too few classes. If you sell a product and also provide a service around it, that is often two classes. Registering only one leaves the other unprotected.
- Filing in too many. Each class costs a separate fee, and the USPTO expects you to be using the mark, or to have a genuine intent to use it, for everything you list.
- Ignoring related classes. Examiners routinely treat certain classes as related — clothing and clothing retail, for instance, or food products and restaurant services. A conflict in a related class can block you just as effectively as one in your own.
Our search checks related classes automatically, so a conflict in an adjacent class shows up rather than being silently ignored.