Trademark Class 3: Cosmetics and cleaning preparations
Non-medicated cosmetics, toiletries, perfumery, and cleaning and polishing preparations.
What class 3 covers
Class 3 is one of the 45 international classes used by the USPTO and most trademark offices worldwide, under the Nice Classification. Classes 1 to 34 cover goods — physical products — and classes 35 to 45 cover services. Class 3 is a goods class.
You register a mark for particular goods or services, not in the abstract. That is why the same word can be owned by unrelated businesses in different classes, and why picking the right class matters as much as picking the right name.
Typically included in class 3
- Non-medicated cosmetics and skincare
- Perfumery and essential oils
- Hair lotions and shampoos
- Dentifrices and toothpaste
- Soaps and body washes
- Laundry and cleaning preparations
- Nail care and colour cosmetics
Business types that usually file here
- Beauty and skincare brands
- Fragrance houses
- Salon product lines
- Household cleaning brands
- Indie cosmetics makers
- Soap and candle makers
- Barbershop and grooming lines
Notable brands operating in class 3
Companies whose goods or services fall wholly or partly within this class. This is a list of well-known names in the space, not a ranking — there is no authoritative public measure of trademark "size", and most of these businesses hold registrations across several classes rather than this one alone.
- L'Oréal
- Estée Lauder
- Procter & Gamble
- Unilever
- Coty
- Shiseido
- Beiersdorf
- Kenvue
- Church & Dwight
- Clorox
- Colgate-Palmolive
- e.l.f. Beauty
- Ulta Beauty
- Bath & Body Works
- Olaplex
- Sally Beauty
- Inter Parfums
- Edgewell
- Reckitt
- Henkel
- Kao
- LVMH Beauty
- Chanel
- Dior
- Sephora
Choosing the right class
Three mistakes cost applicants the most in this area:
- Filing in too few classes. If you sell a product and also provide a service around it, that is often two classes. Registering only one leaves the other unprotected.
- Filing in too many. Each class costs a separate fee, and the USPTO expects you to be using the mark, or to have a genuine intent to use it, for everything you list.
- Ignoring related classes. Examiners routinely treat certain classes as related — clothing and clothing retail, for instance, or food products and restaurant services. A conflict in a related class can block you just as effectively as one in your own.
Our search checks related classes automatically, so a conflict in an adjacent class shows up rather than being silently ignored.