Trademark Class 30: Staple foods
Coffee, tea, cocoa, rice, flour, bread, pastry, confectionery, sauces and spices.
What class 30 covers
Class 30 is one of the 45 international classes used by the USPTO and most trademark offices worldwide, under the Nice Classification. Classes 1 to 34 cover goods — physical products — and classes 35 to 45 cover services. Class 30 is a goods class.
You register a mark for particular goods or services, not in the abstract. That is why the same word can be owned by unrelated businesses in different classes, and why picking the right class matters as much as picking the right name.
Typically included in class 30
- Coffee and tea
- Cocoa and chocolate
- Bread, pastry and baked goods
- Confectionery and candy
- Rice, pasta and cereals
- Sauces, condiments and spices
- Ice cream and frozen desserts
Business types that usually file here
- Coffee roasters
- Bakeries
- Confectionery makers
- Sauce and condiment brands
- Snack companies
- Spice blenders
- Tea companies
Notable brands operating in class 30
Companies whose goods or services fall wholly or partly within this class. This is a list of well-known names in the space, not a ranking — there is no authoritative public measure of trademark "size", and most of these businesses hold registrations across several classes rather than this one alone.
- Nestlé
- Mondelez
- Hershey
- Mars
- General Mills
- Kellanova
- Post Holdings
- J.M. Smucker
- Starbucks
- Keurig Dr Pepper
- Peet's Coffee
- Dunkin'
- McCormick
- Barilla
- Grupo Bimbo
- Flowers Foods
- Lindt
- Ferrero
- Utz
- Hostess Brands
- King Arthur Baking
- Bob's Red Mill
- Celestial Seasonings
- Tazo
- La Colombe
Choosing the right class
Three mistakes cost applicants the most in this area:
- Filing in too few classes. If you sell a product and also provide a service around it, that is often two classes. Registering only one leaves the other unprotected.
- Filing in too many. Each class costs a separate fee, and the USPTO expects you to be using the mark, or to have a genuine intent to use it, for everything you list.
- Ignoring related classes. Examiners routinely treat certain classes as related — clothing and clothing retail, for instance, or food products and restaurant services. A conflict in a related class can block you just as effectively as one in your own.
Our search checks related classes automatically, so a conflict in an adjacent class shows up rather than being silently ignored.