Trademark Class 31: Natural agricultural products
Raw agricultural products, live animals, fresh fruits and vegetables, seeds and plants.
What class 31 covers
Class 31 is one of the 45 international classes used by the USPTO and most trademark offices worldwide, under the Nice Classification. Classes 1 to 34 cover goods — physical products — and classes 35 to 45 cover services. Class 31 is a goods class.
You register a mark for particular goods or services, not in the abstract. That is why the same word can be owned by unrelated businesses in different classes, and why picking the right class matters as much as picking the right name.
Typically included in class 31
- Fresh fruits and vegetables
- Live animals
- Seeds, bulbs and live plants
- Natural flowers
- Animal feed and pet food
- Unprocessed grains
- Malt
Business types that usually file here
- Farms and growers
- Nurseries and garden centres
- Pet food brands
- Seed companies
- Florists
- Livestock operations
Notable brands operating in class 31
Companies whose goods or services fall wholly or partly within this class. This is a list of well-known names in the space, not a ranking — there is no authoritative public measure of trademark "size", and most of these businesses hold registrations across several classes rather than this one alone.
- Dole
- Fresh Del Monte
- Chiquita
- Driscoll's
- Calavo Growers
- Limoneira
- Scotts Miracle-Gro
- Burpee
- Ferry-Morse
- Corteva
- Bayer Crop Science
- Purina
- Blue Buffalo
- Hill's Pet Nutrition
- Freshpet
- Chewy
- Wild Earth
- Ocean Spray
- Sunkist
- Zespri
- Bonnie Plants
- Costa Farms
- 1-800-Flowers
- ProFlowers
- Monrovia
Choosing the right class
Three mistakes cost applicants the most in this area:
- Filing in too few classes. If you sell a product and also provide a service around it, that is often two classes. Registering only one leaves the other unprotected.
- Filing in too many. Each class costs a separate fee, and the USPTO expects you to be using the mark, or to have a genuine intent to use it, for everything you list.
- Ignoring related classes. Examiners routinely treat certain classes as related — clothing and clothing retail, for instance, or food products and restaurant services. A conflict in a related class can block you just as effectively as one in your own.
Our search checks related classes automatically, so a conflict in an adjacent class shows up rather than being silently ignored.