Trademark Class 33: Wines and spirits

Alcoholic beverages other than beer, including wine, spirits and ready-to-drink cocktails.

What class 33 covers

Class 33 is one of the 45 international classes used by the USPTO and most trademark offices worldwide, under the Nice Classification. Classes 1 to 34 cover goods — physical products — and classes 35 to 45 cover services. Class 33 is a goods class.

You register a mark for particular goods or services, not in the abstract. That is why the same word can be owned by unrelated businesses in different classes, and why picking the right class matters as much as picking the right name.

Typically included in class 33

Wine and sparkling wine
Whiskey, bourbon and Scotch
Vodka, gin, rum and tequila
Liqueurs and cordials
Hard seltzer and RTD cocktails
Cider and mead

Business types that usually file here

Wineries
Distilleries
Craft spirits brands
Importers and negociants
RTD cocktail startups
Cideries

Notable brands operating in class 33

Companies whose goods or services fall wholly or partly within this class. This is a list of well-known names in the space, not a ranking — there is no authoritative public measure of trademark "size", and most of these businesses hold registrations across several classes rather than this one alone.

Diageo
Pernod Ricard
Brown-Forman
Constellation Brands
Beam Suntory
Bacardi
LVMH (Moët Hennessy)
Campari Group
E. & J. Gallo
The Duckhorn Portfolio
Treasury Wine Estates
Rémy Cointreau
Sazerac
Heaven Hill
Buffalo Trace
Jack Daniel's
Tito's
Grey Goose
Patrón
Casamigos
High Noon
White Claw
Kendall-Jackson
Barefoot
Josh Cellars

Choosing the right class

Three mistakes cost applicants the most in this area:

Filing in too few classes. If you sell a product and also provide a service around it, that is often two classes. Registering only one leaves the other unprotected.
Filing in too many. Each class costs a separate fee, and the USPTO expects you to be using the mark, or to have a genuine intent to use it, for everything you list.
Ignoring related classes. Examiners routinely treat certain classes as related — clothing and clothing retail, for instance, or food products and restaurant services. A conflict in a related class can block you just as effectively as one in your own.

Our search checks related classes automatically, so a conflict in an adjacent class shows up rather than being silently ignored.