Trademark Class 43: Hotels and restaurant services
Services for providing food and drink, and temporary accommodation.
What class 43 covers
Class 43 is one of the 45 international classes used by the USPTO and most trademark offices worldwide, under the Nice Classification. Classes 1 to 34 cover goods — physical products — and classes 35 to 45 cover services. Class 43 is a services class.
You register a mark for particular goods or services, not in the abstract. That is why the same word can be owned by unrelated businesses in different classes, and why picking the right class matters as much as picking the right name.
Typically included in class 43
- Restaurant and bar services
- Cafés and coffee shops
- Catering services
- Hotels and motels
- Vacation rentals
- Food trucks
- Temporary accommodation booking
Business types that usually file here
- Restaurants
- Coffee shops
- Bars and breweries with taprooms
- Hotels and inns
- Catering companies
- Food trucks
- Short-term rental hosts
Notable brands operating in class 43
Companies whose goods or services fall wholly or partly within this class. This is a list of well-known names in the space, not a ranking — there is no authoritative public measure of trademark "size", and most of these businesses hold registrations across several classes rather than this one alone.
- McDonald's
- Starbucks
- Chipotle
- Yum! Brands
- Restaurant Brands International
- Darden
- Domino's
- Papa John's
- Wendy's
- Shake Shack
- Texas Roadhouse
- Cheesecake Factory
- Bloomin' Brands
- Marriott
- Hilton
- Hyatt
- Wyndham
- Choice Hotels
- IHG
- Airbnb
- Vrbo
- Aramark
- Compass Group
- Sodexo
- Dutch Bros
Choosing the right class
Three mistakes cost applicants the most in this area:
- Filing in too few classes. If you sell a product and also provide a service around it, that is often two classes. Registering only one leaves the other unprotected.
- Filing in too many. Each class costs a separate fee, and the USPTO expects you to be using the mark, or to have a genuine intent to use it, for everything you list.
- Ignoring related classes. Examiners routinely treat certain classes as related — clothing and clothing retail, for instance, or food products and restaurant services. A conflict in a related class can block you just as effectively as one in your own.
Our search checks related classes automatically, so a conflict in an adjacent class shows up rather than being silently ignored.