Trademark Class 44: Medical, beauty and agricultural services
Medical and veterinary services, beauty and hygiene care, and agriculture and forestry services.
What class 44 covers
Class 44 is one of the 45 international classes used by the USPTO and most trademark offices worldwide, under the Nice Classification. Classes 1 to 34 cover goods — physical products — and classes 35 to 45 cover services. Class 44 is a services class.
You register a mark for particular goods or services, not in the abstract. That is why the same word can be owned by unrelated businesses in different classes, and why picking the right class matters as much as picking the right name.
Typically included in class 44
- Medical and dental services
- Veterinary services
- Beauty salon and spa services
- Hair salon and barbering
- Massage and physical therapy
- Landscaping and gardening services
- Mental health counselling
- Telemedicine
Business types that usually file here
- Medical and dental practices
- Veterinary clinics
- Salons, spas and barbershops
- Med spas
- Landscapers
- Therapy and counselling practices
- Telehealth startups
Notable brands operating in class 44
Companies whose goods or services fall wholly or partly within this class. This is a list of well-known names in the space, not a ranking — there is no authoritative public measure of trademark "size", and most of these businesses hold registrations across several classes rather than this one alone.
- HCA Healthcare
- Tenet Healthcare
- Universal Health Services
- DaVita
- Fresenius Medical Care
- Encompass Health
- Option Care Health
- LifeStance Health
- Teladoc
- Hims & Hers
- IDEXX
- Mars Veterinary (VCA)
- Banfield
- Petco Vetco
- Thrive Pet Healthcare
- Regis Corporation
- Great Clips
- Sport Clips
- Massage Envy
- European Wax Center
- Ideal Image
- BrightView
- TruGreen
- Weed Man
- Davey Tree
Choosing the right class
Three mistakes cost applicants the most in this area:
- Filing in too few classes. If you sell a product and also provide a service around it, that is often two classes. Registering only one leaves the other unprotected.
- Filing in too many. Each class costs a separate fee, and the USPTO expects you to be using the mark, or to have a genuine intent to use it, for everything you list.
- Ignoring related classes. Examiners routinely treat certain classes as related — clothing and clothing retail, for instance, or food products and restaurant services. A conflict in a related class can block you just as effectively as one in your own.
Our search checks related classes automatically, so a conflict in an adjacent class shows up rather than being silently ignored.